Speed reading for dummies, thanks to a pretty neat design trick, proving that everything is a design problem.
As long as you view reading at the pace of a normal human being a problem.
Tuesday, March 11, 2014
A popular argument in the privacy debate
For the most part, my peers give a resounding, "We don't care!" in response to the ongoing internet privacy debate. Kevin Kelly argues that this is because our "human impulse" to share trumps our need for privacy. While the term "human impulse" bothers me (sounds a bit biological, doesn't it?), I consider myself in his boat. It's like over-sharing on a first date because it's been forever since you've had dinner with another human being, or standing in line for hours for the chance to embarrass yourself on live TV. It seems like people in my generation, and maybe, as Kelly argues, people in general, are just that desperate to feel heard.
Read the article here
Read the article here
Sunday, March 2, 2014
Making a better banner ad
Over the next few years, I'm sure I'll be asked to produce many banner ads, and I'll do my best to create something fun out of them.
After being introduced to edge animate in class, I look forward to bringing motion media into the equation. Here are a few fun examples of banner ads that do just that.
http://mashable.com/2012/05/28/10-insanely-clickable-banner-ads/#gallery/10-amazing-banner-ads/50bde059b589e45272000355
Saturday, March 1, 2014
User Experience Predictions for 2014
http://uxmag.com/articles/the-top-ux-predictions-for-2014
UX Magazine released a few predictions for user experience trends in 2014
Mostly, they point out that it's smarter and smarter for designers to learn how to code. A rising trend that almost no students at SCAD want to hear. I'd love to master coding (as laughable as that might seem this quarter) but I'm a big fan of focus. I'd like to refine my design instincts before diving into code academy. I feel confident that with the resources out there, my education can continue after I get that glorious and expensive piece of B.F.A paper.
They also point out that business majors are going to want to focus on "customer service," that is, user experience. Most of the article seems to point out that user experience is extremely important and should be the focus of every design. I don't disagree.
UX Magazine released a few predictions for user experience trends in 2014
Mostly, they point out that it's smarter and smarter for designers to learn how to code. A rising trend that almost no students at SCAD want to hear. I'd love to master coding (as laughable as that might seem this quarter) but I'm a big fan of focus. I'd like to refine my design instincts before diving into code academy. I feel confident that with the resources out there, my education can continue after I get that glorious and expensive piece of B.F.A paper.
They also point out that business majors are going to want to focus on "customer service," that is, user experience. Most of the article seems to point out that user experience is extremely important and should be the focus of every design. I don't disagree.
Monday, February 17, 2014
Augmented Reality
http://www.digitaltonto.com/2009/incredible-world-augmneted-reality/
Augmented reality seems like it's sticking around the advertising world. The trick, of course, is how to make it useful. Most seem to use it incorrectly. How many people are going to wave their phone in front of the Shrek 6 poster to watch a character do a dance. It can, however, be very useful.
One of my favorite applications for augmented reality is for blinds.com. Their augmented reality app allows the user to virtually dress their own windows with different products. Simple, but affective.
https://itunes.apple.com/us/app/the-window-shopper-by-blinds.com/id470026177?mt=8
Augmented reality seems like it's sticking around the advertising world. The trick, of course, is how to make it useful. Most seem to use it incorrectly. How many people are going to wave their phone in front of the Shrek 6 poster to watch a character do a dance. It can, however, be very useful.
One of my favorite applications for augmented reality is for blinds.com. Their augmented reality app allows the user to virtually dress their own windows with different products. Simple, but affective.
https://itunes.apple.com/us/app/the-window-shopper-by-blinds.com/id470026177?mt=8
Parallax scrolling and storytelling
It's been around since 2011, but Parallax scrolling is going to stick around as long as the design serves the campaign's story. It would be nice to learn more about Parallax scrolling in class.
Here's a great example, the making of Life of Pi:
http://journey.lifeofpimovie.com/
Responsive Design Trends
Responsive Design Trends
Interactive Mirrors
Interactive Mirrors
http://www.youtube.com/watch?v=dAI9mF_cBu0
Part of our redesign for Barnes and Noble involves interactive mirrors. It’s pretty entertaining and ingenious stuff. The interactive mirror seen in this youtube video could exist in a Barnes and Noble as is, or you could redesign it to fit themes from popular children’s book. Either way, everyone loves looking at themselves and drawing stuff with their fingers. It’s a win win.
Ownership vs. Access
For the Sapient Nitro project, one of our cornerstone ideas is that media consumption is moving towards access rather than ownership. Basically one day, people will access any book they want, any time they want through a membership, much like Spotify and Netflix.
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