Augmented Reality

http://www.digitaltonto.com/2009/incredible-world-augmneted-reality/

Augmented reality seems like it's sticking around the advertising world. The trick, of course, is how to make it useful. Most seem to use it incorrectly. How many people are going to wave their phone in front of the Shrek 6 poster to watch a character do a dance. It can, however, be very useful.

One of my favorite applications for augmented reality is for blinds.com. Their augmented reality app allows the user to virtually dress their own windows with different products. Simple, but affective.

https://itunes.apple.com/us/app/the-window-shopper-by-blinds.com/id470026177?mt=8