Making a better banner ad

Over the next few years, I'm sure I'll be asked to produce many banner ads, and I'll do my best to create something fun out of them. 

After being introduced to edge animate in class, I look forward to bringing motion media into the equation. Here are a few fun examples of banner ads that do just that. 

 http://mashable.com/2012/05/28/10-insanely-clickable-banner-ads/#gallery/10-amazing-banner-ads/50bde059b589e45272000355